|
Post by account_disabled on Dec 25, 2023 10:35:41 GMT
Search results. This is the whole point of a so-called strategy ofPresence Management. TripAdvisor Foursquare or Yelp allow customers to share their experiences about businesses. And prospects scrutinize them carefully because nearly make them their preferred source for forming a first impression of companies according tostatistics from the FIFG reportpublished in for Guest Suite⁴. And the impact on the purchasing decision is real since more than one in two French people say that thereputation of a company and in particular customer reviews is a major factor in making a purchase. Online directories an asset to ranking algorithms The Email Marketing List Google algorithm uses different criteria to classify different sites among the results of Internet users' queries. Among these criteria the reliability of the information shared. However to verify the accuracy of the information shared about your business and your points of sale the Google algorithm uses local citations disseminated in particular throughlocal online directories. Local citations are key information about your establishment and their basis is based on three elements name of the point of sale its address and telephone number. This data is also known as the NAP Name Address Phone. For this reason it is relevant to create local citations by ensuring a presence through online directories such as the Yellow Pages Justacote Stratégies commerce.fr or Hoodspot. Because the more quality citations you generate through online directories the more your point of sale through.
|
|