Post by account_disabled on Nov 26, 2023 4:32:31 GMT
Emelina PodrezSiama – "How to use the potential of trends in SEO and Content Marketing strategy?" Emelina showed how the Google Trends tool works and how she uses it. In addition, she pointed out possible SEO activities for clients' low budgets. These included using “similar queries” from the Google search engine to expand current content, analysis in Google Search Console of keywords from TOP these phrases are close to TOP , so this means that huge amounts of work will not be needed; Core Web Vitals – performing some optimization using plugins can help the website rank in Google; increasing authority for example, signing articles with the author's name and creating his profile.
Lukasz Żelezny – “SEO and Content Marketing Beyond the Clichés” Lukasz showed the capabilities of the Keyword Hero tool, which allows you to discover "not provided" keywords in Google Analytics. The second point of the presentation was the analysis of missing Email Marketing List content Content GAP. Ukase showed how he conducts such research. In addition, he pointed out several simple website optimization methods the “inlands” plugin for WordPress, the use of for the FAQ section, and “translatepress” as a WordPress plugin enabling the automatic creation of multilingual versions of websites. Milena Majchrzak – “How to use artificial intelligence to support content activities” Milena's presentation was based on showing the advantages and disadvantages of generating content by artificial intelligence the GPT algorithm.
She indicated that perhaps soon the job of a copywriter will change into one using artificial intelligence. At the moment, however, she considers independent AI operation to be dangerous and dependent on the size of the data that the AI has managed to learn. Monika Kołodziejczyk – " pillars of a good report, i.e. how to effectively and effectively report SEO and content for clients" Monika pointed out the problem of reporting SEO activities.
Lukasz Żelezny – “SEO and Content Marketing Beyond the Clichés” Lukasz showed the capabilities of the Keyword Hero tool, which allows you to discover "not provided" keywords in Google Analytics. The second point of the presentation was the analysis of missing Email Marketing List content Content GAP. Ukase showed how he conducts such research. In addition, he pointed out several simple website optimization methods the “inlands” plugin for WordPress, the use of for the FAQ section, and “translatepress” as a WordPress plugin enabling the automatic creation of multilingual versions of websites. Milena Majchrzak – “How to use artificial intelligence to support content activities” Milena's presentation was based on showing the advantages and disadvantages of generating content by artificial intelligence the GPT algorithm.
She indicated that perhaps soon the job of a copywriter will change into one using artificial intelligence. At the moment, however, she considers independent AI operation to be dangerous and dependent on the size of the data that the AI has managed to learn. Monika Kołodziejczyk – " pillars of a good report, i.e. how to effectively and effectively report SEO and content for clients" Monika pointed out the problem of reporting SEO activities.