Post by account_disabled on Mar 11, 2024 3:47:32 GMT
Yesterday Snapchat held its annual Partner Summit 2020 on a paradisiacal beach with the backdrop of sea waves and special effects. All digital, obviously, both due to the pandemic and to underline its vocation for the mixing of atoms and bits. Many new features have been announced for users and especially developers. Snapchat , a cross between chat and social network, is used every day by 229 million users. 100 million of those are in the US, more than Twitter and Snapchat combined. A niche app which, according to Evan Spiegel, manages to reach more 13-34 year old Americans than Facebook and Instagram. Snapchat new navigation bar Snap Mini's Last year I noticed the first signs of Snapchat's evolution from a “camera app” to a platform .
The announcement of Snap Mini's, the most important of the event, confirms this trend India Mobile Number Data towards an openness to third-party developers to extend the functions of the application. Snap Mini's are external applications, accessible from the chat, easy to develop (in HTML5), lightweight and which do not require installation. The model is that of WeChat Mini Programs which in 2019 were used by 300 million people and generated 115 billion dollars in transactions . Among the first partners to test them are Headspace, which offers small meditation sessions, Coachella which makes it easier to plan the event with friends, Atom Tickets which simplifies the process of choosing films to see together.
Snapchat platform for Augmented Reality The camera, the heart of Snapchat, is becoming a tool for reading physical reality, obtaining relevant information (think of Google Lens ) and transforming it creatively. Snapchat focuses especially on this last aspect with its Augmented Reality filters, called Lenses, used by over 170 million users every day. Among the new features: Local Lenses is a function that allows you to interact with places in your neighborhood in Augmented Reality. With your friends you can, for example, virtually and collaboratively decorate a building. Scan is a function that is enabled by holding your finger down on the camera to obtain information from the framed objects (barcodes, plants, dogs, logos). Like Google Lens but not yet as powerful. Voice Scan allows you to issue voice commands with “Hey Snapchat” to activate certain actions, such as setting a filter.
The announcement of Snap Mini's, the most important of the event, confirms this trend India Mobile Number Data towards an openness to third-party developers to extend the functions of the application. Snap Mini's are external applications, accessible from the chat, easy to develop (in HTML5), lightweight and which do not require installation. The model is that of WeChat Mini Programs which in 2019 were used by 300 million people and generated 115 billion dollars in transactions . Among the first partners to test them are Headspace, which offers small meditation sessions, Coachella which makes it easier to plan the event with friends, Atom Tickets which simplifies the process of choosing films to see together.
Snapchat platform for Augmented Reality The camera, the heart of Snapchat, is becoming a tool for reading physical reality, obtaining relevant information (think of Google Lens ) and transforming it creatively. Snapchat focuses especially on this last aspect with its Augmented Reality filters, called Lenses, used by over 170 million users every day. Among the new features: Local Lenses is a function that allows you to interact with places in your neighborhood in Augmented Reality. With your friends you can, for example, virtually and collaboratively decorate a building. Scan is a function that is enabled by holding your finger down on the camera to obtain information from the framed objects (barcodes, plants, dogs, logos). Like Google Lens but not yet as powerful. Voice Scan allows you to issue voice commands with “Hey Snapchat” to activate certain actions, such as setting a filter.