Post by account_disabled on Mar 7, 2024 10:13:52 GMT
An if you have doubts about ROI, let me give an example of how it had been done before our times. Personally, I think it was the perfect case to make a point: David Ogilvy in his famous book “Ogilvy on advertising” recalled Merill Lynch advertisement “About This Stock And Bond Business”. It was first published in “New York Times “, counting words and drove more than , requests for a prospect that was mentioned at the very end of the ad. If you work in a finance sector, this is absolutely a must-read piece of art.He also points out that in finance sphere, longer and information-richer advertisements performed better than their shorter competitors.
The ad mainly contained information about what bonds USA Phone Number List and stocks are. Notice that it was published in a paper, without the ability to do proper segmentation for readers. No keyword targeting, no age and gender segmentation, no “time of the day” scheduling. Nevertheless, it was a huge success. What they were doing was widening the AIDA funnel. They killed it by presenting and educating readers. And did it in a very common-language style. After that, those who thought to enter stock-market, knew the exact place where they need to start – Merill Lynch. Our conclusion was simple.
Speak to the heart of an information seeker, and never abandon him in a wild. earlier, you are going ahead of competition and develop whole new market segment, that might very well would not existed if you weren’t there. I would like to hear your opinion about our findings with big emphasize on critics.At the conference “Digital Market ”, organized by the Automarketolog portal, our Performance Group Head, Vladimir Frolov, made a presentation on how a car dealer can build communication with the “Brand Generation”. Vladimir explained what this generation is and what is important for experience buyers, and also elaborated on the methods of marketing communication with them.
The ad mainly contained information about what bonds USA Phone Number List and stocks are. Notice that it was published in a paper, without the ability to do proper segmentation for readers. No keyword targeting, no age and gender segmentation, no “time of the day” scheduling. Nevertheless, it was a huge success. What they were doing was widening the AIDA funnel. They killed it by presenting and educating readers. And did it in a very common-language style. After that, those who thought to enter stock-market, knew the exact place where they need to start – Merill Lynch. Our conclusion was simple.
Speak to the heart of an information seeker, and never abandon him in a wild. earlier, you are going ahead of competition and develop whole new market segment, that might very well would not existed if you weren’t there. I would like to hear your opinion about our findings with big emphasize on critics.At the conference “Digital Market ”, organized by the Automarketolog portal, our Performance Group Head, Vladimir Frolov, made a presentation on how a car dealer can build communication with the “Brand Generation”. Vladimir explained what this generation is and what is important for experience buyers, and also elaborated on the methods of marketing communication with them.